Are Influencer-Promoted Casinos Safe?

The New Zealand Government is moving to tighten rules on influencer promotions of offshore online casinos, citing concerns about rising gambling harm.

At present, it is illegal to advertise online gambling in Aotearoa, though some influencers continue to promote offshore casinos to local audiences, often for significant fees. Regulators say issues can arise when platforms apply strict terms and conditions that make withdrawing winnings difficult.

Debate has also focused on the disproportionate impact on Māori communities, where problem gambling rates are higher than the national average. Some critics argue offshore operators have used Māori influencers to reach vulnerable audiences, while others say better regulation is needed to create safer options for all players.

A bill before Parliament aims to raise penalties for illegal promotions and create up to 15 licensed online casino operators from 2026. Under the new regime, only licensed platforms would be allowed to advertise in New Zealand, while influencer-driven promotions would remain restricted.

In summary: influencer-promoted casinos currently operate outside New Zealand’s regulatory system. Players should be aware of the potential risks and pay close attention to the terms and conditions when engaging with offshore sites.